Five Ways to Establish Your Brand on Instagram
Use Instagram to build your brand in five easy steps.
© Glossier
Utilise these tips to establish an impressive brand presence on Instagram:
Create a Clear Profile
There are three key areas that you need to focus on when setting up your brand Instagram profile: your photo, profile description and URL link. If you use your logo, be sure it matches the logo on your website and other social media platforms too.
Tone & Voice
It's important to establish a tone on Instagram that's in keeping with your branding. Your tone should be consistent across all channels and effectively convey the personality of your brand through content and captions. Make sure to research your target audience to understand the best way to engage them.
Visuals
A beautifully curated feed will set your brand head and shoulders above your competitors. When curating content, set yourself a list of visual rules and stick to them! Asking yourself 'why would someone want to follow my brand on Instagram?' will help when making an edit.
Interact With Others
It's really important to spend time commenting on posts within your community and engaging with potential customers, so set aside a certain amount of time each day for community interaction. Joining an Instagram pod might also help to build your following faster and boost your credibility.
Post Regularly
Regular posting on Instagram is key for brands. Sharing content at least three times a week is a great start, but in order to swiftly build your audience, daily posting is recommended. Don't forget to support your main feed with engaging content on Instagram Stories too. If you're low on visuals don't be afraid to curate or repurpose imagery.
Words by Daniel Flay