FashDigiDigest #18

All of this week's must-read fashion and social media news.

© Net-A-Porter via Instagram

This week, learn why Net-A-Porter is turning to WhatsApp as a sales tool, how Tommy Hilfiger's new app is fuelling the see-now-buy-now craze and what Youtube's new real-time video sharing project means for Facebook Live.

Why Net-a-Porter wants to sell through WhatsApp

http://www.glossy.co/platform-effect/why-yoox-net-a-porter-wants-to-sell-through-whatsapp

Tommy Hilfiger’s Image Recognition App Drove New Web Traffic and Engagement

http://fashionandmash.com/2017/03/07/tommy-hilfiger-image-recognition/

Facebook launches third Snapchat clone

http://www.campaignlive.co.uk/article/facebook-launches-third-snapchat-clone/1427085

Where Does the Business of Street Style Go From Here?

https://www.businessoffashion.com/articles/intelligence/where-does-the-business-of-street-style-go-from-here?trk_component=ArticleListing&trk_placement=MainColumn&trk_design=SingleColumnWithVariedCards&trk_page=HomePage&trk_source=Recent

YouTube takes on Facebook Live with real-time video sharing app Uptime

http://www.wired.co.uk/article/youtube-launches-uptime

Compiled by Dan Flay

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